of constantly improving components — website, multi-landing pages, A/B testing, paid search advertising, data analytics, process automation in CRM, and our own solution called "Relevanter".
A well-built marketing system allows to know how many potential customers will start working next week, how many orders he will receive from current and new customers.
Organize around business functions, not people. Let systems run the business and people run the systems. People come and go but the systems remain constant.